On July 20, Max added advertisements[1] to the sharty and disabled User CSS in an attempt to prevent 'teens from blocking the ads. He claimed he did this out of necessity, and that the ads are a temporary requirement to cover the costs of Kuz's cancelled return and the transfer.
At first, the ads were just floating banner ads[2] provided by an adult ad network.
Around the same time, he also put ads for a Russian imageboard called 2ch.hk at the start of every thread.[3]
Stage 2
After Max saw that 'teens were using adblockers, he manually put an ad for blacked.com, making it bypass default adblocker settings.
Stage 3
Shortly after, Max doubled down and put blacked.com under every thread.
Stage 4
To make it more difficult to block, Max made the ads text-only, disguising them as regular links.
Stage 5
Max's last measure was to add a second [Reply] button that leads to an ad, hoping you would accidentally click on it.
Aftermath
Approximately one hour and a half after the incident started, Max gave up and removed all of the ads, claiming that the necessary fees have been paid out of pocket.[4]